Privacy Policy
Last Updated: September 2025
1. Introduction
This Privacy Policy explains how Inoteq Ltd, trading as Waterfall ("Waterfall", "we", "us", or "our"), collects, uses, and protects your information when you use the Waterfall Excel Add-in ("Service"). Inoteq Ltd is a UK-based company and acts as the data controller for all personal data processed through the Service.
By using Waterfall, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our Service.
2. Information We Collect
2.1 Personal Information
When you create an account and use Waterfall, we collect:
- Account Information: Email address, name (when provided through OAuth providers)
- Authentication Data: OAuth tokens from Google or Microsoft, or password hashes for email authentication
- User Identifiers: Unique user IDs for service functionality
- Usage Metadata: Session information, feature usage patterns, timestamp data
2.2 Excel and Spreadsheet Data
When you use Waterfall to interact with your spreadsheets:
- Temporary Processing: Excel data you work with is processed temporarily to execute your requested operations
- No Persistent Storage: We do not store the contents of your spreadsheets, formulas, or cell values on our servers beyond the immediate processing required to fulfill your requests
- Prompt Metadata Only: We retain only necessary metadata about requests (such as timestamp, request type, token usage) but not the actual content of your prompts or spreadsheet data
2.3 Automatically Collected Information
We automatically collect certain information about your device and usage:
- Technical Data: Browser type, operating system, device type
- Log Data: IP address (for security purposes only), error logs, performance metrics
- Session Information: Login times, feature access patterns, session duration
3. How We Use Your Information
3.1 Service Provision
- To authenticate your account and maintain your session
- To process your Excel operations and AI-assisted requests
- To maintain user isolation and ensure data security
- To provide customer support and respond to inquiries
3.2 Service Improvement
- To monitor and improve Service performance
- To debug issues and ensure reliability
- To understand usage patterns and optimize features
- To ensure API rate limiting and resource management
3.3 Legal and Security
- To comply with legal obligations
- To protect against fraudulent or illegal activity
- To enforce our terms of service
- To maintain the security and integrity of the Service
4. Data Processing and Storage
4.1 Processing Locations
Your information is processed at our operational facilities and through our third-party service providers:
- Primary Processing: United Kingdom & European Union
- Cloud Services: May involve processing in other regions where our service providers operate, including the United States
4.2 Data Retention
- Account Information: Retained for the duration of your account and as required by law
- Authentication Tokens: Refreshed periodically and deleted upon logout
- Metadata and Logs: Retained for up to 90 days for security and debugging purposes
- Spreadsheet Data: Not persistently stored; processed only in memory during active operations
4.3 No Logging of Prompts
We do not log or store the specific content of your prompts, Excel formulas, or spreadsheet data on Waterfall servers. Only essential metadata required for service operation is retained.
5. Data Sharing and Disclosure
5.1 Third-Party Service Providers
We share information with service providers who assist in operating our Service:
- Authentication Providers: Supabase for authentication services (subject to their privacy policy and Data Processing Addendum)
- AI Processing:
- Google Cloud (Vertex AI): Processes data under Google's Cloud Data Processing Addendum with confidentiality obligations
- AWS (Bedrock): Does not store or log prompts/completions; processes data under AWS Data Processing Addendum
- Code Execution: E2B for secure Python code execution in sandboxed environments
- Infrastructure: Cloud hosting providers for service delivery
These service providers process data according to their respective privacy policies and data processing agreements. We have selected providers that maintain appropriate security and confidentiality standards. Specifically:
- Google Cloud and AWS have formal data processing addendums with confidentiality provisions
- AI providers do not use your prompts or outputs to train their models
- Data is encrypted in transit and at rest by our service providers
5.2 No Sale of Personal Data
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
5.3 Legal Disclosure
We may disclose your information if required to do so by law or in response to valid legal requests, including:
- Court orders or subpoenas
- Government agency requests
- To protect our rights, property, or safety
- To prevent fraud or illegal activity
6. Data Security
6.1 Security Measures
We implement industry-standard security measures including:
- Encryption: Data transmitted between your device and our servers is encrypted using TLS/SSL
- Authentication: Secure authentication via OAuth 2.0 or encrypted password storage
- Access Controls: User isolation ensuring your data is accessible only to you
- Regular Audits: Security reviews and updates to maintain protection
6.2 Security Limitations
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but commit to notifying you of any data breaches as required by applicable law.
7. Your Rights and Choices
7.1 Access and Control
You have the right to:
- Access: Request information about the personal data we hold about you
- Correction: Update or correct inaccurate personal information
- Deletion: Request deletion of your personal data, subject to legal requirements
- Portability: Receive your personal data in a structured, machine-readable format
- Object: Object to certain types of processing of your personal data
7.2 Account Management
- You can update your account information through the Service settings
- You can delete your account by contacting us at support@getwaterfall.ai
- You can revoke OAuth permissions through your Google or Microsoft account settings
7.3 Communication Preferences
You can opt-out of non-essential communications by:
- Updating your preferences in account settings
- Following unsubscribe links in our emails
- Contacting us directly
8. International Data Transfers
We primarily process data in the United Kingdom and European Union. When we transfer data internationally:
- We ensure appropriate safeguards are in place
- We comply with GDPR requirements for international transfers
- We use standard contractual clauses where required
9. GDPR Compliance
9.1 Legal Basis for Processing
We process personal data under the following legal bases:
- Contract: Processing necessary to perform our services
- Consent: Where you have given explicit consent
- Legitimate Interests: For service improvement and security
- Legal Obligations: To comply with applicable laws
9.2 Your GDPR Rights
If you are in the European Economic Area or United Kingdom, you have additional rights including:
- Right to lodge a complaint with your local supervisory authority
- Right to withdraw consent where processing is based on consent
- Right to restriction of processing in certain circumstances
- Enhanced rights regarding automated decision-making
10. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act:
- Right to Know: About personal information collected, used, and shared
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: Of the sale of personal information (note: we do not sell personal information)
- Right to Non-Discrimination: For exercising your privacy rights
To exercise these rights, contact us at support@getwaterfall.ai
11. Children's Privacy
Waterfall is not intended for use by children under 16 years of age. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.
12. Third-Party Services and Links
Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
- Posting the new Privacy Policy in the Service
- Updating the "Last Updated" date at the top of this policy
- Sending notification to registered users for significant changes
Your continued use of the Service after changes constitutes acceptance of the updated policy.
14. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Data Controller:
Inoteq Ltd (trading as Waterfall)
United Kingdom
Email, including Data Protection Inquiries: support@getwaterfall.ai
For EU/UK residents: You have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal data appropriately.
15. Additional Information for Microsoft AppSource
15.1 Office Add-in Specific Data Handling
When using Waterfall as an Excel Add-in:
- The add-in operates within the Microsoft Office environment
- Excel data is processed locally within your Office application when possible
- Only data necessary for AI processing is temporarily transmitted to our servers
- We do not access or store your broader Microsoft 365 data beyond what you explicitly share through the add-in
15.2 Compliance Certifications
Waterfall is committed to maintaining compliance with:
- UK General Data Protection Regulation (UK GDPR)
- EU General Data Protection Regulation (EU GDPR)
- California Consumer Privacy Act (CCPA)
- Industry standard security practices
15.3 Data Processing Agreement
Enterprise customers requiring a Data Processing Agreement (DPA) may contact us at support@getwaterfall.ai
This Privacy Policy is effective as of the date stated above and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.